arena Social Compliance Program receives accreditation from the Fair Labor Associationarena, the leading sport waterwear brand, is pleased to announce that the Board of Directors of the Fair Labor Association (FLA) has accredited its social compliance program at the latest meeting held on February 8, 2017 in Washington, D.C.
arena joins Sarah Sjöström in support of Project Playground with swimwear and equipment donationGlobal water instinct brand arena has pledged its support to Swedish non-profit, Project Playground, through a donation of swimwear and equipment for the organization’s initiatives. Project Playground works to improve the life opportunities of children and youth through organized social activities and sports, and has recently been joined in an ambassadorial role by Swedish Olympic champion and arena Elite Team swimmer, Sarah Sjöström. arena partner Waterproof Sports AB will be the company’s l...
ARENA CONTINUES LONG-STANDING SPONSORSHIP OF LEN EUROPEAN SHORT CO URSE CHAMPIONSHIPS IN NETANYAGlobal water instinct brand arena is once again proud to be an Official Sponsor of the LEN European Short Course Swimming Championships to be held in Netanya, Israel from 2-6 December, 2015. Athletes from 52 nations will descend on the popular resort city – known as the Riviera of Israel – which will host the 18th edition of the Championships in the brand new swimming complex of the Wingate Institute. Among the contestants will be a strong contingent from arena’s Elite Team, including Sarah ...
Arena launches the world’s first swimsuit to communicate through your smartphoneWith the 2016 Rio Olympics now firmly within the sights of the world’s premier sports brands, global water instinct brand arena has once again raised the stakes in the swimming world by developing a swimsuit that not only performs at the highest level, it also gives athletes a direct communication line with the company. By simply holding a smartphone over the new Powerskin Carbon-Flex Limited Edition suit, swimmers have immediate access to exclusive technical information and advice, allowing...
Double world champion Mitch Larkin teams up with arenaGlobal water instinct brand arena has signed a sponsorship agreement with Australian backstroke swimmer and 2015 double world champion, Mitch Larkin. The new deal follows the 22-year-old’s heroics at the recent FINA World Championships in Kazan, Russia, where he became the first swimmer since 2005 to win both 100 and 200 backstroke titles at a World Championships. Larkin becomes the sixth Australian expected to compete at the 2016 Rio Olympics as part of the three-diamond brand’s Elite Team ...
Paul Biedermann and Arena team up on Road to RioGlobal water instinct brand arena have teamed up with German freestyle swimmer Paul Biedermann in a sponsorship deal that will take the world record holder through next year’s Olympic Games in Rio De Janeiro. The 28-year-old returns to the arena fold as he winds up his final preparations for this summer’s FINA World Championships in Kazan, Russia. Biedermann made history in Rome, 2009, when he donned arena’s Powerskin X-Glide suit to set new 200 and 400 freestyle world records, handin...
Arena launches new corporate identity focused on water instinct conceptGlobal swimwear brand arena has launched a rebranding project to redefine its corporate identity based around its trademark water instinct concept. The main elements of the undertaking, which include restyling of the three-diamond logo along with reshaping the corporate identity, will be unveiled in 2016 in concert with the company’s build-up to the Olympic Games in Rio de Janeiro. The first milestone in the initiative is the production of a brand manifesto video that will be showcased...
arena celebrates the one and only Iron Lady with a dedicated, inspired Capsule CollectionThe indomitable Katinka Hosszu and arena together have created a first class collection of swim essentials that reflects this superlative athlete’s spirit and ethos: bold, fun, stylish and highly technical, the three-piece capsule collection is composed of a training swimsuit, a swim cap and a t-shirt in a distinctive, stand-out black, red and white palette. The swimsuit features ‘Iron Lady’ graphic lettering all over in sparkling silver against a black background and is constructed in are...
Swim the Big Blue expedition enters new arenaGlobal swimwear brand Arena has been revealed as the official technical sponsor of Swim the Big Blue, the British pan-Atlantic swimming expedition. The Italian-based company confirmed its involvement yesterday afternoon following ongoing discussions with the project’s UK team. In a statement, Arena revealed that it has designed and developed a groundbreaking new shark-deterrent wetsuit that promises to “minimise the risk of attack” during Briton Ben Hooper’s 2,000-mile ocean swim. Arena re...
Arena signs Brazilian sprinter Bruno FratusTolentino, 9 April 2014 – Arena, global brand of water instinct, has signed a sponsorship deal with 25-year-old Brazilian swimmer Bruno Fratus. An out-and-out freestyle sprinter, Fratus is the current Pan Pacific 50 freestyle champion and record holder, and will be a serious podium contender at the 2016 Olympics in his home country. The agreement confirms arena’s standing as a brand reference for swimming’s top sprint events. Fratus has been a 50m freestyle finals regular since 2010, w...
Arena enters the world of finswimmingArena, the “water instinct” global brand, has announced its entry into the world of finswimming, with a range of high-tech swimwear that can perfectly fit the needs of this very fast and growing discipline. Drawing on a legacy of more than 40 years of innovation, R&D and technological power, arena’s products – certified for finswimming competition by the sport’s governing body, CMAS – are ideally suited to both the pool and open water versions of the sport. The first recorded fins...
Take your marks – arena targets Kazan with three new star assetsWith 2015’s first events kicking off the annual swimming season and all eyes focused on this year’s World Championships in Kazan, arena – the global brand of water instinct – has once again geared up its leading edge range of racing swimwear and equipment by adding three more strings to the bow of its already formidable series. Building on the proven superiority of the existing Powerskin family’s Carbon technology, two new swimsuits will make their appearance in 2015 – the Powerskin Carbon-F...
Arena expands its Australian stable with Thomas Fraser-HolmesTolentino, 13 January 2015 – Arena, one of the world’s leading brands in aquatic sports, continues to grow its Australian presence through a new sponsorship deal with exciting freestyle and medley talent Thomas Fraser-Holmes. The 23-year-old from Newcastle, New South Wales, is the current Commonwealth and Pan Pacific 200 freestyle champion. Hailing from a country with a long line of champions in 200 freestyle, over the past few years Fraser-Holmes has emerged as one of Australia’s biggest...
Arena signs Canadian Commonwealth champion Katerine SavardTolentino, 18 December 2014 – Arena, one of the world’s leading brands in aquatic sports, is pleased to announce the signing of a new sponsorship deal with Canadian butterfly swimmer Katerine Savard. The 21-year-old from Pont-Rouge, Quebec, is the reigning Commonwealth 100 butterfly champion. Katerine started learning to swim at a very early age, and despite not liking the water initially, she was winning regional medals by the time she was 10. Continued success saw her break her first pro...
2012 Gold Medalist Breeja Larson Joins Team ArenaPortland, Ore. - 15 Dec 2014 – On the heels of its most successful championships in company history, Arena is proud to announce the signing of 2012 gold medalist Breeja Larson. An American record-holder and World Championship gold medalist, Larson is the latest to join Arena North America's growing roster of elite talent. "I am thrilled to be a part of Team Arena, and to have the support of this incredible company as I train toward 2016," said Larson. "Having seen the way the company innov...