Arena firma la rivelazione inglese della rana Adam Peaty
19 AGOSTO 2014, BERLINO, GERMANIA
RiassuntoArena, uno dei brand leader nel segmento degli sport acquatici ha siglato un nuovo contratto di sponsorizzazione con il ranista inglese Adam Peaty. Il 19enne, medaglia d'oro dei Commonwealth Games, si unisce al Team Arena con un contratto biennale fino alla fine del 2016.
Arena, one of the world’s leading brands in aquatic sports, has signed a new sponsorship deal with English breaststroke swimmer, Adam Peaty. The 19-year-old Commonwealth Games gold medallist joins team arena on a two-year contract through the end of 2016.
Peaty’s rise to the upper echelons of the sport has been nothing short of meteoric. His maiden international meet was at the 2012 European Junior Championships in Antwerp, where he competed in all 3 breaststroke events, and made the 200m final, finishing fifth. The following year he won his first senior national medals at the 2013 British Gas Swimming Championships in Sheffield, taking home silver and bronze in 50 and 100 breaststroke, before clocking his first sub-minute 100 breaststroke at the British Gas ASA National Youth Championships. He ended the year making his senior international debut at the European Short Course Championships in Herning, Denmark, where he swam personal bests in all three breaststroke events.
If 2012 and 2013 were promising, 2014 has thus far proven to be breakthrough after Peaty’s feats at the Commonwealth Games in Glasgow. First up was 200 breaststroke, where he narrowly missed out on a podium finish by just 0.15s. Next followed the 100, in which he produced three incredible swims, breaking the Games record in all three (59.47, 59.16, 58.94) and winning his first major international medal – a gold – while beating Olympic champion and world record-holder Cameron van Der Burgh into second. A day later he was back in the pool for 50 breaststroke after just three hours sleep, but it didn’t hinder him as he broke the Games record in his heat (27.00), only to relinquish it later in the day to Van Der Burgh, as the two of them fought an incredible battle in the final, Peaty taking silver just 0.02s behind in a new European record of 26.78. The young Englishman than took his rich vein of form into the 4x100 medley final, where he swam a blistering leg of 58.59 to help his teammates upset the favoured Australians in a new Games record of 3:31.51.
“I was thrilled with my results at the Commonwealth Games, not only with the two gold and one silver medals but also the way I raced throughout the week of heats, semi finals and finals,” said Peaty. “I’m looking forward to racing this week in Berlin and testing myself against the best in Europe. After the European championships I’ll take a good break before setting my goals for the winter season and for the World Short Course Championships in Doha. I wore the Arena suits at the Commonwealth Games and they’re the best suits I’ve raced in, so I’m delighted to be partnering with Arena all the way through to the end of 2016.”
With an incredible return of two golds and a silver from his first major international meet, Peaty has sent ripples through the swimming world, and has positioned himself as one of the favourites in his signature events at the 2014 European Championships in Berlin. 'He is coached by former British Olympian Melanie Marshall at the City of Derby and at The Repton School Sports Complex. With great additional support from British Swimming, this has allowed a great training environment to be achieved for Adam’s preparation.’
Peaty joins Fran Halsall and Roberto Pavoni as the third Englishman in the arena stable. The three-diamond brand was also the official supplier of aquatics wear to Team England at the Commonwealth Games, where the swim team won an impressive 28 medals, including 10 gold.
Credit Image: La Presse.ph.Gian Mattia D'Alberto
"Adam is a great signing for us. His growth over the last two years has been phenomenal, and he’s just 19, so we believe he has a great future at the highest levels of the sport. Not only does he add to the growing presence of British swimmers in our Elite Team – with Fran Halsall now an established arena ‘veteran’ – he also strengthens our already-powerful breaststroke stable, which includes Daniel (Gyurta), Cameron (Van Der Burgh), and Marco (Koch). This new agreement is also part of a longer-term strategy of growing the business in the United Kingdom, and following the successful partnership with Team England in Glasgow, it signals another landmark in giving the brand further exposure across all levels of British swimming." Giuseppe Musciacchio, Arena General Manager of Brand Development
Arianna CarlàPR Communication manager
arena Italia S.p.a
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